Increased traffic, brand awareness and sales. If you really want to reach your community through Want to learn more about digital sales and marketing? Growing your blog traffic can be a demanding task. Since being acquired by Facebook in 2012, Instagram has now achieved over 1 Billion monthly active users. Think about the reasons people use each network, then formulate a plan to consistently post and share content that will resonate with your specific audience, wherever they congregate online. Reflect on your brand and ask yourself, “Do I have “how-to” information or tutorials that my customers may find valuable?” If so, create a video and share it on YouTube! Will virtual sales training with IMPACT help my team? Take Netflix for example. In a discussion with Ali Parmelee, IMPACT’s paid media specialist and Facebook expert, Ali shared the why Facebook ads are so valuable. YouTube content creators publish 400 hours of video every minute, and users watch over 1 billion hours of YouTube videos every day. Choose the right social platform ; Analyze your competitors; Complete your profiles (yes, your personal ones too) Be consistent with your brand; Share awesome content; Connect with industry thought leaders and influencers; Use hashtags ; Utilize paid advertising and sponsored posts; Engage with your audience Content with relevant images rack up 94% more views than content without images. Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! Avoid adding lots of irrelevant numbers and characters. “The social media for professionals.” That’s how most people describe LinkedIn and it does make sense seeing as 80% of marketers use LinkedIn for professional purposes. With an engaged following on one or more of the major social networks, brands can effectively spread the word about campaigns, new initiatives, and new products and services. The ideal social media username is one a customer could guess simply by knowing your company name. Even if such posts do get a few likes, it can confuse your messaging, which won't help in your broader brand-building effort (i.e. It takes work to establish such, but that effort can pay off, big time. The key to effectively using hashtags is to identify those that are most relevant and popular with your desired audience. Hashtags are one of the most effective ways to increase visibility for your posts. Liz Moorehead Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Create a social media plan. The biggest issue here is that it pollutes your audience with robot profiles, which will ruin your audience insights, limit your ongoing performance, and will end up restricting the organic reach of your posts. Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services. The content you are sharing should be adding value and building your brand 70% of the time, should be others’ posts and ideas 20% of the time, and should only promote yourself or your business 10% of the time. Give your followers a fantastic user experience on social by being exceptionally responsive. The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. What is account-based marketing and should we be doing it? Hold contests. On Twitter, use your profile picture and banner photo to highlight your great work. New Haven, CT, "Working with this group has been one of my best business decisions.". Start having virtual conversations about the event or message that you’re excited to be learning from them. It will probably get minimal engagement. Getting started with Facebook or Google Ads. As I briefly mentioned earlier, connecting with industry influencers is going to be a great tactic in developing your social media strategy and building a significant social media following. Over the past couple of years, Facebook has launched a number of new services that allow users to do more without leaving for another site, including reigniting Facebook Groups, live video streaming services, building out a robust advertising platform (more on that later), and adding news publishers. Precise audience targeting enables you to focus your ads on "warm" audiences - people who've visited your website (if you use the Facebook pixel), people who are subscribed to your email list, and your current fans and followers. This is a natural, but appealing way to grab someone in your audience’s eye and hopefully get them to follow. Establishing this general information helps add credibility and allows people to take action immediately if they want. What kind of content are they sharing? 7 most important videos for sales and marketing, What to include in your video marketing strategy, Video email marketing examples you'll want to copy, Everything you need to know about Vidyard, The ultimate guide to the HubSpot marketing hub, The ultimate HubSpot marketing migration checklist. For example, you should use Twitter to share latest news and real-time alerts, while you can use Facebook to tell more compelling, longer stories about the people who benefit from your work. There isn’t one specific place or way of using hashtags, and it can depend on the platform you are posting on. With Scheduler, all of the hassle of maintaining a steady flow of Instagram content is taken care of. You'd essentially be paying to reach bots, and the same implications apply to various other ad targeting measures. Liz Moorehead Chances are your audience is following or engaging with them too. To help you decide, let’s take a deeper look at five of the largest social platforms as of September 2019. on May 19th, 2021, By It is often tons of labor to make quality content for your social media accounts and even more, work to edit, upload, write captions, and publish your posts. Consider this fact: YouTube is the second largest search engine behind Google. Be sure to upload your video directly to your platform of choice, rather than posting a link to an outside website (like YouTube). Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more. on May 10th, 2021, By You should focus on creating posts and sharing information that will attract the right people - the people that you need to engage, take an action, and cultivate for a deeper relationship along the line. Nothing is more confusing than seeing one address on your website and another on your Facebook page. Studies have shown that people spend 3x longer watching live videos than pre-recordings. Give both prospective and current fans reason to follow you on multiple platforms. Twitter users take in over 2 billion videos per day and tweets with video are seeing 10x engagement versus just a typed tweet. The pure scale of this tweet is shocking. The obvious thing to share is your own content. However, with Facebook’s recent algorithm changes, content being posted by friends and family are now prioritized over brand pages. However, simply having 1,000 Facebook fans or 200 Twitter followers is not the best indicator of social media success. Liz Moorehead Liz Moorehead Some brands have even become famously successful in engaging with their followers and customers. Meanwhile, the growing popularity of social media has driven the demand for digital marketing. Liz Moorehead On Facebook, consider changing up your cover photo at least once per month, and remember to write a great caption. connecting with the right people for your organization). It is to-the-point, eye-catching, and has an appealing brand offering for consumers. Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard. Social media marketing has increased due to the growing active user rates on social media sites. You should always be making tweaks and adjustments that will improve the user experience and reflect your company in a positive light. A lack of social media plan hands the advantage to your competitors. With Growth, you are given powerful insights to analyze your existing audience like gender, language, and location demographics as well as advanced search to target new followers based on your findings. Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery. Consider these visual marketing statistics, compiled by HubSpot: You can use free graphic design tools like Canva to add graphics to your blog entries and social media posts. These can bring people to your social media accounts and … Now that you’ve determined where to build your profiles, it’s time to do the dirty work. The first social media site to reach a million monthly active users was MySpace – it achieved this milestone around 2004. Mechanize Your Social Media. Never before has an individual been able to stay connected with hundreds of thousands of millions of people all across the world in real-time. You need to know which hashtags to use as well as how to use them strategically. Leveling up your social media success often involves allocating ad spend, however limited it may be. Road. I check my Twitter feed regularly to see what's trending for the day. YouTube videos also have a strong chance of appearing as the top search result in Google when a user searches a question such as “How to…”. You can also bulk upload Stories. on May 10th, 2021, By Probably not. Consider the strengths and common behaviors of each platform. For example, Pinterest allows you to target based on interests, keywords, and your current audience. It is impossible to ignore that Facebook continues to be the leader in the social media space. establishing an employee advocacy program, a drawing of an octopus fighting a pirate (not joking), massive engagement activity with visual content. For example, in the image below, if you were an HR talent agency, building a following by using the Corporate HR Professionals Audience Template may be a perfect audience for you to target using LinkedIn advertising. Instead of constantly posting about your product, create posts that have some sort of educational or entertainment value to your audience. With an Instagram business account, brands can now tag their products with links to their e-commerce pages, allowing users to make purchases directly on the platform. If you have content that is moving in real-time, a platform like Twitter is going to work better for you than Instagram. But the potential in using Facebook advertising is very high. Click Here. In short, taking the time to make a schedule does double duty of keeping your social media presence organized while also … Users are able to follow these hashtags directly or can search them to find related posts.

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